Gurman: Apple considering a broader redesign of its smartwatch lineup
Apple is reportedly exploring a significant redesign of its smartwatch lineup, including potential new form factors and a screenless fitness tracker. The company is also considering expanding its range to include more budget-friendly and premium models.
Why it matters
As a market leader, Apple's design shifts often dictate trends in the global wearable technology industry.
Apple Smart wearables Wearables WatchOS Rumors
Apple is reportedly exploring a revamped smartwatch lineup with new designs, form factors, and even a screenless fitness tracker. The report adds that the company is also considering new budget-friendly smartwatch models beyond the existing Apple Watch SE lineup.
In the latest edition of his Power On newsletter, Bloomberg's Mark Gurman reports that Apple's industrial design team has spent the past year exploring a “broader rethink” of the Apple Watch lineup.
According to the report, one of the devices under consideration is a screenless fitness tracker designed to compete with devices such as the Whoop and Google's recently launched Fitbit Air .
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