Gulf, India, and China keep Kenya's avocado campaign afloat
Kenyan avocado exporters are shifting their focus toward the Middle East, India, and China due to logistical challenges in Europe. Long transit times have made the European market less viable for the current season.
Why it matters
This highlights how global supply chain disruptions and shifting trade routes are forcing agricultural exporters to pivot to new emerging markets.
Kenya's avocado export campaign remains active, with demand mainly coming from Gulf countries, India, and China. At the same time, troublesome logistics still cut exporters off from the European market, according to Allan Njoroge of Danka Investments.
The report is a factual summary of trade logistics and market shifts based on industry feedback.
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