Guinness Premier League trophy tour of Uganda called
The Guinness Premier League trophy tour of Uganda has been cancelled due to unexpected circumstances, according to organizers. While the trophy will not visit, scheduled matchday watch parties will continue as planned.
Why it matters
The cancellation impacts local sports engagement and marketing activations for the Premier League brand in East Africa.
The highly anticipated Guinness Premier League Trophy tour of Uganda has been cancelled, organisers have confirmed.
The tour was scheduled to take place from October 11 to 13, 2026, marking the trophy's return to Uganda after more than a decade.
In an official statement released on October 10, Uganda Breweries Limited (UBL) expressed regret over the cancellation, citing "unexpected circumstances" that prevented the trophy from arriving as planned.
While the iconic silverware will not land on Ugandan soil this weekend, the football festivities are far from over. Organisers confirmed that all scheduled Guinness Matchday watch parties will proceed as planned, with fans still able to gather at designated venues to enjoy live match coverage and entertainment.
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