Guerrilla London Bus Ads Mock Kylie Jenner's Meta Glasses Campaign
A UK-based activist group has installed a spoof advertisement near Meta's London headquarters to protest the company's smart glasses. The ad uses a lenticular design to criticize Meta's surveillance capabilities and privacy practices.
Why it matters
It highlights growing public anxiety regarding the integration of wearable surveillance technology into daily life and the influence of tech billionaires.
“Billionaires could fund cures for cancer — so why are they funding glasses for perverts instead?" asked the protest group Everyone Hates Elon.
The social media giant Meta partnered with controversial TV personality and cosmetics mogul Kylie Jenner for the design and marketing of an “entry-level” line of its widely criticized camera glasses late last month. The collaborative campaign quickly provoked a wave of public backlash over unresolved concerns about privacy, consent, and personal safety as surveillance technology rapidly evolves.
Based in the United Kingdom, the class-based activism group Everyone Hates Elon (EHE) visualized those concerns in a lenticular spoof ad that, based on where a viewer is standing, flips between a branded marketing photo of Jenner wearing a pair of Meta glasses and a black-and-white image showing a skeletal, X-ray version of her with the tagline “We're always watching.”
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