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Nine.com.au·3 min read·medium

GTA VI teams up with Netflix for first-of-its-kind deal

J
Julian Price
GTA VI teams up with Netflix for first-of-its-kind deal
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Rockstar Games has partnered with Netflix to debut an extended look at Grand Theft Auto VI, marking a unique marketing collaboration between the gaming and streaming industries. The event is scheduled for August 28 and is expected to provide the first significant gameplay reveal.

Why it matters

This partnership signals a shift in how major entertainment franchises leverage streaming platforms to generate cultural buzz and reach massive audiences.

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Share article Millions of gamers have been waiting for Rockstar Games to drop more news on Grand Theft Auto VI , but I don’t think anyone had “ Netflix special” on their bingo card.

Rockstar has confirmed that Grand Theft Auto VI: An Extended Look will premiere on Netflix ; this is expected to be our first proper look at the game ahead of its November release.

What we’ll actually see is still anyone’s guess. Actual gameplay feels like a safe bet, along with a deeper look at Vice City, new mechanics, and hopefully a few extra surprises before launch.

Grand Theft Auto 6 pre-orders now available for Aussies The interesting part is the Netflix deal itself. We have never seen this sort of thing before — but it’s Rockstar, and they’re not known for doing things in a traditional manner.

Netflix called it a “first-of-its-kind partnership” with Rockstar.

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