GTA VI Caused a Stir in Britain - PS5 Consoles Flew Off the Shelves
The release of a new GTA VI video caused a significant spike in console sales in the UK, despite an overall market decline. While analysts expect the game's November release to boost hardware sales, they caution that the impact may be less than manufacturers anticipate.
Why it matters
The gaming industry relies on major software releases to drive hardware adoption, and this data provides insight into consumer behavior in a cooling market.
1 Источник: VGC 4 September 2026, 10:39 Dmitry Krivov PS5 and Xbox sales in the UK increased by approximately one-third after the GTA VI showcase - PS5 gained 33%, and Xbox Series S/X gained 34%.
According to Nielsen HQ, console sales sharply increased last week after the extended GTA VI video was shown on Netflix. It was watched by over 30 million people. Amidst the excitement, many stores faced a shortage of PS5 consoles.
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