'GTA 6' Extended Look Tops Netflix Charts With 31.1 Million Views in Four Days
Netflix's exclusive extended look at 'Grand Theft Auto 6' became the platform's most-viewed title during its debut week, drawing 31.1 million views. The footage, which was later released on YouTube, highlights the high anticipation for the upcoming Rockstar Games title.
Why it matters
This event demonstrates the growing intersection between gaming marketing and streaming platforms as a new distribution model for interactive entertainment.
With only six hours of exclusivity before it hit YouTube, Netflix’s “Grand Theft Auto 6” extended look became the streamer’s most-viewed title last week.
Between its release on Thursday, Aug. 27 at 3 p.m. ET and Sunday, Aug. 30 (the end of Netflix’s viewing window for its weekly Top 10 rankings) the 27-minute “GTAVI” special drew 31.1 million views.
The extended look at the highly anticipated Rockstar Games title, which marks an entirely new category of entertainment for Netflix, was classified under the English-language film list for the week. It was No. 1 on that list in 87 of 93 countries that Netflix tracks globally.
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