Growth bet as China sales fall
Nike is establishing a new global campus in Bengaluru, India, as part of a broader strategy to revitalize its business and improve global performance. This move aims to leverage India's growing market and talent pool to offset recent sales declines in China.
Why it matters
Nike's pivot toward India reflects a broader corporate trend of diversifying operations and supply chains to tap into emerging markets and mitigate reliance on single regions.
The retailer, which has been struggling to revive its business and regain momentum under CEO Elliott Hill, is hoping the world's most populous country can help it turn the page on its performance.
As it reported its fiscal first-quarter earnings on Oct. 1, the company announced it will create a new global campus in Bengaluru, India, as part of its growth strategy. Hill wrote in a letter to employees that the new facility would be a "long-term investment" to help position Nike for success.
"India is already an important growth market and manufacturing hub for Nike, with strong capabilities and access to talent," Hill wrote.
The new campus is expected to open in the next few years and span corporate roles across the organization, including the namesake Nike brand, Jordan Brand and Converse. Nike plans to discuss its India campus in detail at its investor day next month.
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