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KuCoin·4 min read·medium

Greenlane Reports $19M Loss from BERA Holdings Amid 76% Price Drop

Greenlane Reports $19M Loss from BERA Holdings Amid 76% Price Drop
✦AI Summary

Greenlane Holdings reported a significant net loss for Q2 2026, largely driven by a 76% decline in the value of its BERA token holdings. The company had pivoted to a digital asset treasury model, which has struggled due to the volatility of the altcoin.

Why it matters

This case highlights the extreme financial risks associated with corporate treasury strategies that concentrate capital in highly volatile, low-liquidity digital assets.

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Greenlane Holdings just posted a $24.8 million net loss for the second quarter of 2026, with a $19.1 million non-cash fair value hit on its digital asset holdings doing most of the damage. The culprit: BERA, the native token of Berachain, which has dropped nearly 76% year to date.

The company now holds roughly 81.3 million BERA tokens valued at just $16.4 million. It paid $70.2 million for them.

Greenlane, once a Nasdaq-listed distributor of cannabis accessories, reinvented itself in October 2025 with a strategic shift toward a digital asset treasury model it branded “BeraStrategy.” The name is a play on MicroStrategy’s Bitcoin-heavy balance sheet approach, except Greenlane chose to concentrate its bet on a single, far less liquid altcoin.

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