Govt, corporate sector push to commercialise student talent

The Kenyan government is launching an initiative to commercialize student talent in music, dance, and sports. This program aims to align co-curricular activities with national economic goals to boost employment and the creative economy.
Why it matters
It highlights a strategic shift in education policy toward vocational and creative career paths to address youth unemployment in developing economies.
Listen BUNGOMA, Kenya, Aug 3 – The government plans to commercialise student talent as part of efforts to grow Kenya’s creative economy and create jobs for young people.
Speaking during the opening of the 98th Kenya Music Festival at Kibabii University, Basic Education Principal Secretary John Ololtuaa said the Ministry of Education is aligning co-curricular programmes with the country’s economic priorities to help learners turn their talents into sustainable careers.
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