Govee Turns Up the Spooky With Sarah Michelle Gellar in New Nationwide Halloween Campaign
Govee has launched a nationwide Halloween marketing campaign featuring actress Sarah Michelle Gellar to promote its outdoor lighting products. The campaign focuses on creating atmospheric home lighting setups for the holiday season.
Why it matters
Illustrates current trends in consumer electronics marketing and the use of celebrity endorsements for seasonal home decor.
The horror screen icon stars in Govee's "Turn Up the Spooky. Slay Halloween." outdoor lighting campaign, bringing a little Hollywood drama to Halloween at home
LOS ANGELES, Oct. 3, 2026 /PRNewswire/ -- Govee , the No. 1 brand for household permanent outdoor lights in the U.S.*, today announced the nationwide launch of its new Halloween campaign, "Turn Up the Spooky. Slay Halloween.", starring actress and genre icon Sarah Michelle Gellar.
Govee Turns Up the Spooky With Sarah Michelle Gellar in New Nationwide Halloween Campaign
Bringing a Little Hollywood Home for Halloween
A memorable Halloween setup is rarely about a single decoration or light. It is about creating an atmosphere that carries across the entire property.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in