GoPro has been acquired and is getting into ‘defense, government, robotics and aerospace’
GoPro has been acquired by Starman Holding for $285 million in a move to pivot the company toward defense, government, and AI infrastructure. The acquisition follows a period of financial struggle for the action camera manufacturer.
Why it matters
This marks a significant strategic shift for a consumer-facing brand into the sensitive defense and national security sector.
GoPro suddenly looks like a very different company than it did just last week. First, YouTuber Mark “Markiplier” Fischbach became the company’s single largest shareholder, without disclosing that in a sponsored review that came out a week later. Now, almost the entire company has been bought by Starman Holding for $285 million in cash, which Starman is characterizing as a “merger.”
While GoPro has always been best known as the company that makes consumer action cameras, the press release takes a bit of a different tone: founder and CEO Nick Woodman now calls GoPro “a leading American imaging and optical solutions company, addressing important areas of national security related to cameras, optics and AI infrastructure.”
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