Google will now disclose which ads are made with AI

Google is introducing a new feature in its 'My Ad Center' that discloses when an advertisement has been created or edited using AI tools. While Google's own generative AI tools will trigger automatic labels, advertisers using third-party tools must manually disclose AI involvement.
Why it matters
This move addresses growing consumer concerns regarding transparency and the potential for deceptive synthetic content in digital advertising.
Google is rolling out a new feature aimed at helping people understand when an ad they’re seeing was made using AI technology.
The report provides a factual overview of a new corporate policy and its implementation mechanics.
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