Google will now allow users to remove visible watermark from its AI generations
Google is introducing a toggle that allows users to remove visible watermarks from AI-generated media, though invisible SynthID and C2PA metadata will remain. This move aims to balance creative freedom with the need for transparency in AI-generated content.
Why it matters
This reflects the ongoing industry struggle to standardize AI labeling while maintaining the utility of generated assets for professionals.
Google announced on Friday that it will now allow users to remove a visible watermark from its AI generations, including images, videos, and songs. The company specified that this won’t affect the invisible SynthID watermark and C2PA standard-related metadata.
Josh Woodward, the company’s VP for Gemini, said in a post on X that this toggle will be available for Nano Banana, Omni, and Lyria models. He specified that the setting to turn the visible watermark off will be available in Gemini and Google’s video editor, Flow , with support for Search coming soon.
The change reflects an evolving approach to labeling AI-generated media, as visible watermarks can often make content less useful for professional and creative work, but the need to identify AI-generated content remains.
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