Google will expand age checks on Android worldwide till the end of the year
Google is expanding its Play Age Signals API globally to help developers provide age-appropriate experiences for children. The tool allows parents to share age ranges directly with apps via Google Family Link, aiming to simplify safety settings.
Why it matters
This update reflects a growing industry trend toward privacy-preserving safety tools and increased regulatory pressure on tech companies to protect minors online.
Providing a safe online experience and protecting users from harm is a top priority at Google Play. We take this responsibility seriously and have been investing continuously to offer baseline protections on our platform while also empowering parents with the tools they need to make decisions for their families. Importantly, we also want to empower Play developers with the capabilities to deliver age-appropriate experiences based on their app's content.
To support this, today, we are taking another big step in our ongoing partnership with parents and developers by announcing the expansion of the Google Play Age Signals API to all Play developers globally. Building on current availability in Brazil, we will expand this experience first to users in Australia and Canada by mid-August, with a full global rollout to all users later this year.
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