Google To Launch AI Reporting Tools For Ads, Analytics
Google is integrating new AI-powered reporting tools and dashboards into Google Ads and Google Analytics. These features use natural language prompts and Gemini-based models to help marketers analyze campaign performance and generate insights.
Why it matters
The update streamlines data analysis for digital marketers, reflecting the broader industry trend of embedding generative AI into enterprise software.
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Google has announced it will roll out artificial intelligence (AI) and agentic experiences for Google Ads and Google Analytics to help advertisers perform tasks and uncover insights faster.
New dashboards will enable advertisers to see and analyze changes in Google Ads, with one for Google Analytics coming soon. They will also give advertisers the ability to evaluate campaign performance because reporting should be intuitive and easy, Josh Moser, senior director of product management at Google, wrote in a blog post published Monday.
Google Ads and Analytics will launch AI dashboards that enable advertisers to create visual performance reports using simple natural-language prompts from raw data to give advertisers full visuals with simple text prompts.
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