Google tests letting Gemini call businesses for you

With AI agents like Meta’s Muse and Instinct now able to make calls on users’ behalf, Google is now letting Gemini call businesses with a new feature called “Call for Me.”

The feature will initially roll out to Pixel 11 owners who pay for a Gemini subscription in the U.S. It will also require the use of the beta version of Google’s Phone app for Android, as it’s still supposed to be an experiment.

While Google has long offered calling features guided by AI, prior versions were limited in what they could do. With this update, Gemini will be able to share personal information that you approve as part of the calls it makes, which, the company says, will allow it to take a broader set of actions.