Google tells Android app developers to cool it on memory use, or else

Google is implementing stricter memory usage limits for Android apps to address hardware constraints across various devices. Developers who fail to comply with these new thresholds face potential app performance throttling and reduced visibility on the Play Store.
Why it matters
This shift forces developers to optimize software for lower-end hardware, potentially impacting the user experience and app ecosystem sustainability.
Google will start policing memory-hungry Android apps as a direct response to the RAM crisis. Spotted by TechCrunch, the company yesterday published a memo addressing the Play Store’s role in enforcing new memory-usage restrictions. The post emphasizes the importance of meeting new memory usage limits for apps, in order “to help developers navigate industry-wide hardware constraints and Android’s broader memory limits,” it says. And failing to meet the new memory restrictions will come with consequences.
The reporting focuses on technical policy updates and industry implications without partisan bias.
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