Google’s Pixel 11 Pro Fold feels like the end of an era
The Pixel 11 Pro Fold is an iterative update that struggles to keep pace with the rapidly evolving foldable phone market. Despite being a solid device, its lack of significant design changes makes it feel dated compared to competitors.
Why it matters
It illustrates the competitive pressure in the foldable smartphone market and the risks of stagnant design in a fast-moving industry.
The foldable phone market is in the middle of a huge transformation, but no one told Google.
Last year, Samsung transformed its Galaxy Z Fold 7 with a dramatically thinner design. This year, it made its phones thinner and lighter again, almost eliminated the crease, and introduced a new passport-sized form factor that feels like the future. Next month, Apple is expected to enter the market with a foldable iPhone that, rumor has it, includes all of the above and adds iOS too.
In the face of all that flux, Google’s Pixel 11 Pro Fold has hardly changed a thing.
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