The Verge·3 min read·easy

Google’s Pixel 11 is cheaper ahead of iPhone 18 Pro launch

Google’s Pixel 11 is cheaper ahead of iPhone 18 Pro launch
AI Summary

Google has discounted its Pixel 11 and 10A smartphone series ahead of the upcoming iPhone 18 Pro launch. These price drops aim to maintain competitiveness in the flagship and mid-range smartphone markets.

Why it matters

Tracks competitive pricing strategies in the consumer electronics market between major tech rivals.

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Apple’s iPhone 18 Pro will release this Friday, September 18th, and it’s tough to see it as just a coincidence that Google’s latest Pixel phones are discounted. The Pixel 11 Pro carries the biggest discount, with its fog, olive, and obsidian color schemes selling for around $1,007 at Amazon , almost negating this year’s $100 price increase for the starter configuration despite having twice the storage (256GB). The standard Pixel 11 is cheaper, too, selling for about $840 at Amazon , $60 off its starting price. It’s nice to see the price come down, making it a little less pricey to get access to Google’s Pixel 11-exclusive features, including Camera Looks and Magic Capture. This model has the same processor and amount of RAM as the cheapest Pixel 11 Pro (the cameras are the biggest difference).

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