Google’s new SynthID website can identify AI-generated media
Google has launched a public website using its SynthID technology to help users verify if media content was generated by AI. The tool supports a wide range of file formats and is part of a broader industry effort to watermark and identify synthetic media.
Why it matters
As AI-generated content becomes more prevalent, tools for verification are essential for maintaining digital trust and combating misinformation.
Google on Tuesday launched a new site that lets anyone verify whether a piece of media, be it an image, a video or an audio clip, is generated using AI.
The company had made this tool available to select journalists, media professionals and researchers for testing at Google I/O last year, and is now opening up access to the tool to everyone.
The site supports JPG, JPEG, PNG, BMP, WEBP, AVIF, HEIC, HEIF, TIFF, TIF, and GIF formats for images; MP4, MOV, and WEBM for videos; and WAV, MP3, OGG, FLAC, AAC, and M4A for audio.
Google is using SynthID, which it introduced in 2023 , to identify whether media is AI-generated. The company’s Nano Banana, Veo and Lyria models, as well as tools with generation capabilities, like Gemini, Flow, ProducerAI and Vids, all use SynthID to watermark any media they generate.
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