Google’s new Fitbit Air brings Pokémon Sleep to your wrist
Google has launched a special-edition Fitbit Air that integrates with the Pokémon Sleep mobile game. The device tracks health metrics while rewarding users for consistent sleep habits as part of the Pokémon franchise's 30th-anniversary celebration.
Why it matters
This partnership highlights the growing trend of gamifying health and fitness technology to increase consumer engagement with wearable devices.
Google is giving Pokémon fans a new reason to wear a Fitbit. The company announced Thursday a special-edition Fitbit Air that works with Pokémon Sleep, combining Fitbit’s health and fitness tracking and the sleep-focused Pokémon game. The announcement comes as Pokémon celebrates its 30th anniversary this year.
Pokémon Sleep first launched in 2023, turning something as ordinary as going to bed into a Pokémon game. Players can earn in-game rewards for getting to sleep before their set bedtime, while the amount and quality of sleep they get helps drive their progress. You start with a big, sleepy Snorlax. The more you sleep, the more “Drowsy Power” your Snorlax builds up, which in turn attracts more Pokémon for you to discover.
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