Google's Gemini Spark Agentic AI Assistant Now Rolling Out to More Users
Google is expanding access to its 'Gemini Spark' agentic AI assistant, moving it from the high-end AI Ultra plan to the more affordable AI Pro subscription tier. The feature remains unavailable in several regions, including the UK and the EEA.
Why it matters
The expansion of agentic AI tools reflects the competitive push to make advanced automation features accessible to a broader consumer base.
<p>Gemini Spark was one of the most exciting announcements at <a href="https://www.pcmag.com/news/omni-pics-big-search-overhaul-everything-you-missed-at-google-io-2026" target="_self">I/O 2026</a>, unveiling what Google calls a "24/7 personal agent," but until now, it has been locked to an expensive subscription tier. Now, Google is allowing anyone in the US with an AI Pro subscription to use Gemini Spark. </p><p>The feature is <a href="https://x.com/GeminiApp/status/2080401074083799229" target="_blank" title="(Opens in a new tab)">rolling out</a> in the US, with a promise to be available in other countries "soon." However, it won't be coming to the European Economic Area (EEA), the UK, Switzerland, or Nigeria, according to Google's documentation.</p><p>Gemini's agentic Spark tools launched exclusively on the expensive $99.99-per-month AI Ultra plan, but they're now available to those paying $19.99 per month for the AI Pro tier. Spark isn't yet available to free users or to those on an AI Plus subscription for $7.99 a month.</p><div class="mb-0 rounded-md bg-gray-100 p-3 md:p-5" id="related-video">
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in