Google's bid for Spirit's data is a reminder that your work emails aren't really yours
Google has purchased the internal data of the bankrupt Spirit Airlines for $10 million to train AI models. This acquisition highlights the growing trend of using corporate communications and employee data as a commodity for AI development.
Why it matters
It raises significant privacy and ethical concerns regarding the ownership of employee-generated data after a company ceases operations.
Spirit Airlines employed around 9,700 employees in 2025. Elizabeth Conley/Houston Chronicle via Getty Images Google bid $10 million for corporate data from Spirit Airlines, which shut down earlier this year. The data includes emails and messages. It excludes customer data and has been anonymized, Google said. Attorneys told Business Insider it's a reminder that work data isn't private. Long after the goodbye cake is gone, you could still be valuable to your employer. The digital trail that employees create at work has become a hot commodity for companies looking to build and train AI models — sometimes, as with Spirit Airlines, outlasting the businesses that accumulated it. Google won a bidding war, paying $10 million for Spirit's internal data, according to a bankruptcy court filing dated August 14. The trove includes the airline's internal documents, workflows, emails, some 500 million Teams messages, and its codebase.
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