Google’s AI Mode now lets you link and interact with select apps
Google has updated its AI Mode to allow users to link and interact with third-party applications like Instacart, Canva, and YouTube directly within the search interface. This move aims to transition the AI from a simple question-answering tool into a task-oriented assistant to better compete with rivals like ChatGPT.
Why it matters
Integrating third-party apps into AI search experiences represents a significant shift in how users interact with the web, moving toward a more centralized, agentic AI ecosystem.
Google announced on Thursday that it now allows users to link and interact with some of their go-to apps right in AI Mode, the tech giant’s conversational search experience. At launch, supported apps include Instacart, Canva, and YouTube.
With this new update, Google is expanding AI Mode beyond answering questions and into completing tasks across the apps they use regularly. The tech giant is also likely hoping that users will rely on AI Mode more often for things like planning and shopping. Plus, the rollout will allow Google to better compete with rivals like OpenAI’s ChatGPT and Anthropic’s Claude , both of which support app integrations.
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