Google operations add €10bn to Irish economy, research finds
New research commissioned by Google suggests the company contributed €10 billion to the Irish economy in 2024. The report highlights the significant economic impact of search, advertising, and cloud infrastructure while noting the evolving role of AI.
Why it matters
This data underscores the massive economic footprint of big tech firms in European hubs and provides insight into how digital infrastructure drives national GDP.
New research indicates tech giant Google’s operations added €10 billion to Ireland’s economy last year, with the search and ads business named as one of the biggest contributors.
The research, which was carried out by Implement Consulting Group for Google, also found cloud was still outperforming artificial intelligence in economic impact, at an estimated €2.2 billion versus just under €900 million for AI workflows.
It estimates the company supports up to 18,000 jobs in Ireland through its activities here.
Overall, the report said Google’s products and platforms contribute €4 billion to the economy, with search and ads at €3 billion, while Android and Google contributed an estimated €370 million by enabling businesses to connect with customers in global markets.
Its infrastructure and offices, including data centres, accounted for €3 billion, with office operations contributing €2.2 billion.
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