Google moves Delhi HC in appeal in case over use of trademark for AdWords
Google has appealed to the Delhi High Court against a ruling that found the company guilty of trademark infringement for allowing the use of the 'Hindware' brand as keywords in its AdWords program. The court has scheduled the matter for final disposal on July 24.
Why it matters
This case has significant implications for digital advertising law and how search engines manage trademarked keywords in competitive bidding environments.
Tech giant Google on Friday (July 10, 2026) moved the Delhi High Court against an order holding it guilty of trademark infringement over the use of sanitaryware brand Hindware's mark as keywords for its AdWords programme.
The report balances the legal arguments of both parties involved in the trademark dispute.
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