Google moves Delhi HC in appeal in case over use of trademark for AdWords
Google has appealed to the Delhi High Court against a ruling that found the company guilty of trademark infringement for allowing the use of the 'Hindware' brand as keywords in its AdWords program. The court has scheduled the matter for final disposal on July 24.
Why it matters
This case has significant implications for digital advertising law and how search engines manage trademarked keywords in competitive bidding environments.
Tech giant Google on Friday (July 10, 2026) moved the Delhi High Court against an order holding it guilty of trademark infringement over the use of sanitaryware brand Hindware's mark as keywords for its AdWords programme.
A Bench of Justices V. Kameswar Rao and Manmeet P.S. Arora issued notice to Hindware on Google's appeal against a single Judge's May 22 decision, which also directed the platform to pay ₹30 lakh as damages, and listed the matter for hearing on July 24.
Refusing to interfere with the judgement at this stage, the bench said, "We will have it on July 24 for final disposal." Senior advocate Abhishek Singhvi appeared for the appellant and sought interim stay of the direction to pay damages.
He argued that the single Judge's judgement was not in line with the earlier decisions and globally acceptable practices in the field.
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