Google might launch a ‘Pixel Tag’
Google is reportedly preparing to launch a 'Pixel Tag' item tracker to compete with Apple's AirTag. Leaked information suggests the device will integrate with Google's 'Find My Device' network and feature a built-in speaker.
Why it matters
The entry of a major tech player like Google into the item-tracking market signals increased competition in the consumer IoT space and potential privacy implications.
Google is seemingly working on an item tracker that might compete with Apple’s AirTag. 9to5Google obtained an image of something called a “Google Pixel Tag” that has a small oval shape. The publication also linked to a Slovenian store listing about the Pixel Tag that describes the gadget as an item tracker with a speaker that uses Google’s “Find My Device” network (which is now called Find Hub).
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in