Google launches Pokémon Sleep special-edition Fitbit Air
Google has launched a special-edition Pokémon Sleep version of its Fitbit Air wearable, featuring a Pikachu-themed band. The device integrates with the Pokémon Sleep app and Google Health data to track sleep patterns.
Why it matters
This product release demonstrates the ongoing trend of gamifying health and wellness data through popular intellectual property partnerships.
The latest special-edition of Google’s Fitbit Air is inspired by the Pokémon Sleep game, with a “Sleepy Blue” band emblazoned with a snoozing Pikachu. It’s not exactly Snorlax blue, but matches the classic blue and gold of a Pokémon card pretty closely. The special-edition is available to preorder now for $129 and starts shipping September 15th. It’s arriving as Pokémon celebrates its 30th anniversary this year, with a special-edition collection of playing cards set to launch the same week.
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