Google launches its ‘universal’ online shopping cart ahead of the holidays
Google is launching a 'Universal Cart' feature across its Gemini app and Search platform to help users organize shopping across multiple retailers. The tool tracks price drops and integrates with Google Wallet to assist in payment decisions.
Why it matters
As AI-assisted shopping becomes more prevalent, this tool represents a significant step in Google's strategy to capture consumer spending data and influence purchasing habits.
Google’s intelligent AI shopping cart is finally here, and just in time to tempt users into Black Friday and seasonal holiday spending. The Universal Cart tool Google previewed at its I/O event in May is now rolling out in the US across the Gemini app and Google Search, with the aim of making it easier to stay organized and save money when shopping online.
As the name suggests, it’s a “universal” digital cart that lets you save products from multiple retailers in a single unified space, and works across different Google platforms. That means you can find and add a bunch of products using the Gemini app and Google Search AI Mode, and they’ll all be saved to the same cart. There are also plans to integrate Universal Cart with Gmail and YouTube, but Google hasn’t announced a timeline for that yet.
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