Google just made you a search quality rater. You won't get paid
This analysis argues that the rise of AI-generated content and spam is destroying the traditional link-based ranking system used by search engines. The author suggests that users are now effectively performing unpaid labor as search quality raters to compensate for the failure of automated ranking.
Why it matters
It critiques the evolving relationship between search engines, SEO practices, and the impact of AI on the reliability of the internet.
TL;DR AI is killing the click. Death of the click kills the incentive for links. This leaves Google and others with no signal to rank sites that is more reliable than links. Every thumbs up or preferred sources is work you are doing that Google was paying contractors for. You are now an unpaid search quality rater.
The piece reflects a critical perspective on corporate tech practices and the exploitation of user labor.
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