Google just broke SEO. Here’s what replaces it.
Google's integration of AI-generated answers into search results is fundamentally changing how users find information and how brands maintain visibility. Experts suggest that traditional SEO strategies based on blue links are becoming obsolete, forcing marketers to adapt to an AI-centric search environment.
Why it matters
This shift threatens the business models of countless websites that rely on organic search traffic, potentially centralizing information control within AI platforms.
Google just broke SEO. Here’s what replaces it. | TechCrunch
The article reports on a technical industry shift using neutral, descriptive language regarding the impact on digital marketing.
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