Google is taking AI Mode search ads global as search revenue growth slows
Alphabet is expanding its AI-powered search advertisements globally as it faces a deceleration in search revenue growth. Third-quarter search revenue growth slowed to 12%, down from 17% in the previous quarter.
Why it matters
This move underscores Google's strategy to integrate generative AI into its core monetization model to combat slowing growth and competitive pressure.
Alphabet's Search & other revenue rose 12% in the…
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4 other newsrooms covered this event. We read each version separately.
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