Google is making it easier to switch from iPhone to Android
Google has introduced a new migration feature in Android 17 that allows users to wirelessly transfer data, including passwords and eSIMs, from iPhones to Android devices. This move is part of a broader strategy to lower barriers for users switching between competing smartphone ecosystems.
Why it matters
Simplifying data migration increases competition between major tech ecosystems, potentially impacting consumer choice and market share for Apple and Google.
Google announced on Wednesday a new migration experience built directly into Android 17 that should ease the switch to Android from an iPhone. The feature lets users wirelessly transfer more data types from an iPhone without needing to download a separate app, Google says.
By simplifying the onboarding process and supporting more data types, the tech giant is looking to lower the barriers to switching smartphone ecosystems as it aims to attract more iPhone users.
With this new method, users can transfer photos, videos, contacts, messages, calendars, and newly-supported data types, including their Google Account, passwords, Wi-Fi credentials, and even their eSIM, when switching from an iPhone to Android.
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