Google is buying Spirit Airlines' old data for $10 million to improve its AI
Google has acquired internal data and software from the bankrupt Spirit Airlines for $10 million to enhance its AI model training. The company confirmed that the data is anonymized and excludes sensitive customer or credit card information.
Why it matters
As public internet data becomes exhausted, tech giants are increasingly turning to private corporate datasets to maintain a competitive edge in AI development.
Google CEO Sundar Pichai. Bloomberg/Getty Images Google is buying Spirit Airlines' data for $10 million, beating Mercor's $7.5 million bid. The data will be fully anonymized and excludes customer records, Google said. Tech companies are racing to buy corporate records to train their latest AI models. Google's next big AI model could end up using troves of old data from Spirit Airlines. Google successfully bid $10 million for troves of corporate data from Spirit Airlines , the budget airline that went under earlier this year, according to Chapter 11 bankruptcy court filings. A spokesperson from Google told Business Insider that this data from Spirit Airlines "can be helpful in improving our products and AI models." "We are buying the company's internal data and custom software, but we are not buying their customer or credit card information," the spokesperson said.
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