Google Is AI Mode's No. 2 Cited Domain, Data Shows
Data from Profound indicates that Google.com has become the second most-cited domain in Google's AI Mode. This increase is primarily driven by the integration of Business Profile cards and Product Knowledge Panels in search results.
Why it matters
This trend raises questions about search engine neutrality and the potential for Google to prioritize its own properties over external websites in AI-generated search responses.
New data shows Google is now AI Mode's second most-cited domain, driven by Google-hosted Business Profile and Product Knowledge Panel cards.
SEJ STAFF Matt G. Southern 12 hours ago ⋅ 3 min read SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Bio Follow 549 READS Google.com has become the second most-cited domain in Google's AI Mode, according to a new report from Profound , an AI-visibility platform that sells tools for tracking brand presence in AI search.
The report shows citation share for google.com rose 8.4x between April 15 and June 30, with almost all of that increase going to two Google-hosted surfaces, Business Profile cards and Product Knowledge Panels.
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