Google basically confirms the Pixel 11 is getting a price hike
Google has signaled that the upcoming Pixel 11 smartphone will likely see a price increase due to rising memory costs and supply chain fluctuations. The company plans to adjust pricing dynamically to reflect current market realities for hardware components.
Why it matters
Rising costs for AI-capable hardware reflect broader economic trends in the tech industry driven by high demand for data center components.
Google’s Vice President of Devices and Services, Shakil Barkat, all but confirmed in an interview with 9to5 Google that its next Pixel phone would cost more than the Pixel 10. Considering the ongoing RAM supply issues due to the explosion of AI data centers, the rumored price hike is not a complete surprise. Companies from Apple to Nintendo, Microsoft to Roku, have all raised their prices in response to the soaring cost of memory.
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