Google announces Fitbit Air Special Edition with Pokémon Sleep
Google has announced a special edition Fitbit Air that integrates with the Pokémon Sleep app to gamify sleep tracking. The device features a custom Pikachu-themed strap and is part of a broader effort to celebrate the Pokémon franchise's 30th anniversary.
Why it matters
This collaboration demonstrates the trend of integrating health-tracking hardware with popular entertainment IP to increase user engagement.
The first follow-up to the Fitbit Air is a new Special Edition that integrates with Pokémon Sleep. Available in the US and Japan, it’s meant to make sleep tracking feel like a “daily adventure,” while celebrating Pokémon’s 30th anniversary this year.
On the hardware front, this is the same Fitbit Air that launched in May with a special Performance Loop Band. The Sleepy Blue colorway is quite nice and different from Google’s existing lineup, while there’s a “custom silk print label of Sleeping Pikachu right on the strap.”
Meanwhile, the retail packaging features some rather nice touches.
The software integration lets you connect this Fitbit Air — along with all other Pixel and Fitbit wearables — to the Pokémon Sleep app on Android and iOS . The game takes your overnight sleep and any naps during the day to unlock “interactive rewards.” This covers Google Health sleep duration and stages.
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