Good Good's new president started his job right as the company's ad scandal erupted
Good Good, a prominent YouTube golf channel, hired Joe Flannery as president just as the company faced a major public relations crisis over a controversial advertisement. The ad, created in partnership with Callaway, was criticized for promoting violence against women, leading Callaway to sever ties with the creator group.
Why it matters
This highlights the risks inherent in the creator economy, where rapid growth and brand partnerships can be derailed by sudden reputational damage.
Garrett Clark, one of the cofounders of Good Good, was a main character in an ad that's been at the center of a firestorm. Kevin C. Cox/Getty Images Good Good recently hired a new president — and he stepped into a mounting firestorm. The YouTube group brought on a veteran of Callaway, Adidas, and Nike to grow the business. He arrived too late to stop an ad controversy, though. Joe Flannery didn't have the luxury of a honeymoon period at Good Good. His new job as president started just as the YouTube group plunged into controversy . Good Good, one of YouTube's biggest golf channels at 2.3 million subscribers, has seen mounting fallout from an ad with Callaway that was criticized as promoting violence against women. Callaway cut ties with Good Good on Thursday.
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