Good Good's CEO went nuclear on Callaway after the brand cut ties over an ad scandal
Good Good's CEO Matt Kendrick publicly criticized Callaway after the golf company terminated their partnership following a controversial advertisement. The ad, which depicted a physical altercation between two group members, faced significant backlash for promoting violence against women.
Why it matters
This incident illustrates the volatility of the creator economy and the reputational risks brands face when partnering with influencers on controversial content.
Good Good's Garrett Clark was featured in a controversial ad. Jared C. Tilton/Getty Images Good Good's CEO blasted Callaway after the golf company cut ties with the YouTuber group. Matt Kendrick said Callaway asked Good Good to "take the fall" for a controversial ad. The fallout from the ad was swift and has had wide-reaching implications for Good Good's business. The beleaguered CEO of Good Good just publicly blasted Callaway after the golf company ended its partnership with the YouTuber group over a controversial ad. "Interesting that @CallawayGolf asks us to make an ad then approves it then asks us to take the fall then drops us in a coordinated media blitz and covers it up by giving a million dollars away thinking everyone will be ok with it," Matt Kendrick wrote in a post on X . Callaway didn't immediately respond to requests for comment.
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