Good Good's CEO and president are out after ad debacle: Read the memo
The CEO and president of the YouTube golf collective Good Good have stepped down following a controversial advertisement that faced backlash for promoting violence against women. A co-founder will serve as interim CEO to stabilize the company after the loss of key brand partnerships.
Why it matters
It illustrates the risks of influencer-led business models and the rapid impact of public relations crises on corporate leadership and partnerships.
YouTuber group Good Good Golf's Garrett Clark was featured in a controversial ad. Jared C. Tilton/Getty Images Good Good's CEO and president are out after an ad debacle that led to a loss in retailer and brand partners. The ad was seen by critics as promoting violence toward women. One of the founders is taking over as interim CEO. Good Good's CEO and president are out on Wednesday in the latest twist at the beleaguered YouTube golf collective, according to a memo seen by Business Insider. Nahid Giga, one of the company's founders and an early investor, will step in as interim CEO, according to a memo shared by Alex Puchala, who leads finance and operations at Good Good. Outgoing CEO Matt Kendrick, also one of Good Good's founders, had publicly blasted Callaway after the golf company ended its partnership with the YouTuber group over the controversial ad.
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