Golf brand apologises for advert that shows woman being pushed over
Golf content brand Good Good has apologized and removed an advertisement for Callaway golf clubs that depicted a woman being pushed to the ground. The brand faced backlash for making light of violence against women, leading to a public apology and a statement from Callaway.
Why it matters
The incident highlights the growing scrutiny of marketing content and the importance of corporate social responsibility regarding inclusivity and safety in sports media.
Image source, Getty Images Image caption, Good Good has been creating golf content on its own YouTube channel since 2020
Content creator and golf brand Good Good has apologised and removed an advertisement for a new golf driver which showed a woman being pushed to the ground after reaching for the club.
American company Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.
The advert drew a backlash and was accused of making light of violence against women.
"We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand," read the Good Good apology on X , external .
"We have since taken that content down, and sincerely apologise.
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