Gold in Cannes Lions Health & Wellness category for ‘Art’s Missing Period’ campaign for Kotex via Ogilvy Singapore and DAVID London
The 'Art’s Missing Period' campaign for Kotex, created by Ogilvy Singapore and DAVID London, won a Gold Lion at the Cannes Lions Health & Wellness awards. The initiative aims to challenge cultural taboos by highlighting the historical absence of period blood in art.
Why it matters
The campaign represents a shift in advertising toward addressing social stigmas and promoting cultural conversations around menstruation.
The campaign highlighted a cultural blind spot in the art world: while blood has been widely depicted across centuries of artistic expression, from violence to sacrifice, one form has remained largely absent from public view: period blood.
The article is a standard industry report on advertising awards and creative campaigns.
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