Going live, reaching millions

Tanzanian government officials are increasingly using social media platforms like TikTok to engage directly with citizens. Minister Dr. Dorothy Gwajima recently hosted a live session to discuss economic empowerment, reaching tens of thousands of viewers.
Why it matters
This demonstrates how digital platforms are being used to bridge the gap between government institutions and the public in developing nations.
DAR ES SALAAM: A FEW years ago, citizens seeking answers from government institutions often had to travel long distances, queue in offices or rely on second-hand information to understand government programmes.
The article reports on a government initiative; while it highlights the positive aspects of the engagement, it remains descriptive of the event.
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