GOIL in Ghana plans to retain fuel market share
Ghanaian fuel company GOIL is actively defending its market share against competitor Star Oil through strategic pricing and competitive positioning. Despite the intense rivalry, executives from both companies maintain a professional and friendly relationship.
Why it matters
This competition illustrates the evolving dynamics of the petroleum retail market in Africa and how corporate rivalry can coexist with personal professional courtesy.
--> GOIL in Ghana intends to maintain its position in the fuel market amid increasing competition from Star Oil. GOIL Chief Executive Officer Edward Bawa said that the company does not plan to easily cede its market share to its rival.
As MyJoyOnline reports , GOIL and Star Oil are engaged in a price battle for consumers in the petroleum products market. According to Bawa, both companies are competing for the same customers and are using strategies they consider most effective for attracting buyers.
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