GoDaddy’s CEO on when small businesses should — and shouldn't — use AI
GoDaddy CEO Aman Bhutani advises small business owners to use AI for automating operational tasks like website creation and customer outreach. He emphasizes that while AI saves time, entrepreneurs should remain focused on their core brand identity rather than fully outsourcing it.
Why it matters
As AI tools become standard for small businesses, understanding the balance between automation and human-led branding is critical for long-term success.
Aman Bhutani, CEO of domain registrar and web-hosting company GoDaddy WEF GoDaddy has over 20 million customers, the majority of which are small businesses. Its CEO, Aman Bhutani, said small businesses can save time by automating operational tasks with AI. Bhutani said entrepreneurs need to focus on what they're good at — not outsource their brand. GoDaddy's CEO said small businesses should use AI to automate work, but not lose sight of their brand. As head of the domain registrar and web-hosting company, Aman Bhutani has a bird's-eye view into what works for small businesses. The company said it has over 20 million customers, the majority of which are micro businesses, or those with fewer than 10 employees. The entrepreneurs behind these companies consistently have passion and expertise, he said.
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