Go woke, get rich: why rightwing hate campaigns don’t affect the box office
Christopher Nolan's film 'The Odyssey' has become a box office success despite an online backlash led by Elon Musk. The article argues that right-wing 'go woke, go broke' campaigns are failing to impact the commercial performance of major Hollywood films.
Why it matters
Highlights the disconnect between online political activism and actual consumer behavior in the entertainment industry.
Charlize Theron, Zendaya, Anne Hathaway, Lupita Nyong'o, Samantha Morton and Mia Goth at the world premiere of The Odyssey. Charlize Theron, Zendaya, Anne Hathaway, Lupita Nyong'o, Samantha Morton and Mia Goth at the world premiere of The Odyssey. The Odyssey Go woke, get rich: why rightwing hate campaigns don’t affect the box office After a bigoted online backlash, led by Elon Musk, The Odyssey achieved a monster weekend – the latest example of a targeted takedown that didn’t work
The Odyssey: jaw-dropping action, dark magic and dolphin cameos – discuss with spoilers
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