GM Wants Your Car to Do Your Chores
General Motors is rolling out a new in-car AI assistant called OnStar AI, starting with 2027 Cadillac Lyriqs. The automaker also plans to use AI to drastically cut vehicle development time and expand its hands-free highway driving technology.
Why it matters
Automakers are racing to integrate advanced generative AI and automation into vehicles to redefine the driving experience and compete with tech-driven rivals like Tesla and Chinese EV makers.
But GM does want to make car time better. Or, as Chief Product Officer Sterling Anderson put it in an interview with WIRED, “make it more productive, make it more relaxing, make it more engaging. We’d like to make your vehicle a more central, more useful part of your life than it has been historically.” Your future car is sort of a personal assistant, and sort of a spouse, and sort of a tool, and sort of a best friend.
It’s a tall order. But in a raft of announcements this week, GM hopes to demonstrate that, armed with AI-enabled capabilities, the automaker is inching closer to that future.
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