Global No.1 with 55.2% Market Share
Hisense has maintained its dominance in the 100-inch-plus TV market, capturing a 55.2% global market share in Q1 2026. The company's growth is driven by its dual focus on RGB MiniLED technology and large-format Laser projection systems.
Why it matters
This reflects a significant shift in consumer demand toward ultra-large home displays and the increasing viability of laser projection as a mainstream TV alternative.
Hisense has retained its position as the world’s leading brand in the 100-inch and above TV segment, according to data from research firm Omdia. In Q1 2026, the Chinese TV maker held a 55.2% global market share in the 100-inch-plus TV category.
The report relies on industry data from Omdia and presents market performance metrics objectively.
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