Glenmorangie’s single malt Scotch whisky, Lasanta, arrives in Kolkata
Glenmorangie hosted a whisky tasting event in Kolkata to introduce their Lasanta single malt Scotch. The event focused on the craftsmanship and time-intensive aging process required to produce the spirit.
Why it matters
Reflects the growing premium spirits market in India and the cultural emphasis on luxury consumer experiences.
The first thing one notices about whisky is that it asks for patience. Not while drinking it, but long before that. Patience while the barley grows or while the spirit sleeps in oak. Patience while the years pass unseen inside dark warehouses in the Scottish Highlands, where rain taps against stone walls and winters surrender to summers with little fanfare.
This is a lifestyle and consumer-focused report with no political or social bias.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in